The Value Chain Analysis Apple Inc. - 1398 Words

According to the wiki dictionary, â€Å"a value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market† (Michael E, 1985). Having a value chain is very important for companies nowadays because value chain analysis can assist companies in becoming more competitive in the intense market. Globalization decreases the time and cost between companies in different countries. It also provides convenience for companies and customers. If Chinese customers took an order on Amazon.com, they might receive the goods in less than a week including completing the economical transition. Briefly speaking, the value chain analysis is a strategy that analyzes the inner†¦show more content†¦Innovative design is placed at the core of its business strategy. Apple owns various customer groups from sophisticated power users to inexperienced new users and from individual buyers to bulk purchasers like s chools and businesses. We might see people willing to stay in the cold dark midnight in line for the new iPhone sale no matter where. How come Apple is so successful by winning such loyalty from customers? Despite its reputation, people do get the best personal computer experience as Apple claimed. Through my study, Apple is not only selling the actual high quality product, but also delivering a concept and core value. The reason why Apple Company is so different from others is because it upholds unique design, consistent quality, and unforgettably considerate service. Actually, the value chain of Apple Company is like that of retail businesses. Apple Company starts with outstanding â€Å"Design†, and also includes procurement, manufacturing, distribution, logistics and sales. In particular, the initial part of designing is the core section. Value Chain Defined Michael Porter is the person who first raised the idea of value chain. He claimed that there are two main parts for value chain: Primary Activities and Support Activities (Michael E, 1985). Primary activity includes inbound, operation, outbound logistics, sales marketing, and serving. A company or an organization needs procurement, human resource management, technological